During my research and planning for my magazine I had to think about where I would sell my magazine and how I would advertise it. As I wanted my magazine to be mainstream I had to consider the major retailers of all types magazines. The main retailer that I initially wanted to sell my magazine at was WHSmith.

I chose WHSmith because they are already well known for retailing a vast majority of media products such as: magazines, DVDs, films and books. So by retailing my magazine at a place with a well established reputation for media products sounded appealing to me. WHSmith would not be the only retailer of my magazine. Other major places like Tesco, Asda and Sainsburys would also retail my magazine. I chose places like this because thats where a lot of my target audience can be found.

As some of the sub genres in my music magazine, Drum & Bass for instance is not a very mainstream genre of music. Although it falls under the category of electronica. Taking this into consideration I also decided to retail my magazine at music stores. Whether this is an independent record store, or musical equipment/musical technology store. I chose to also retail them at places like this because they are relevant places to sell a music magazine.

This is all good, but I also needed a way to advertise my magazine to let my target audience know it was out there at the shops I was retailing it at. So I thought one of the first ways which would be easiest to reach my target audience would be on Facebook. I chose Facebook to be a place to advertise because you can connect with over 400 million people with in a matter of seconds so it seemed like a good option. To gain publicity I would also sponsor events such as dance festivals, Creamfields and Exit would be the ideal ones I would sponsor. Back to basic advertising though, I would advertise my magazine through simple things such as flyers and leaflets. I would do this by getting promoters to give them out at mainstream dance parties and festivals for instance places like ministry of sound.

Facebook would also be a good online collaboration with my magazines website as well. I would use Facebook to make a fan base for the magazine. I would then use it to upload things such as photographs of events that my magazine would have sponsored. By doing this it helps me keep my target audience updated about my magazine. I will also use the magazines website to do all this, seeing as Facebook is so popular it seemed relevant to use it.