When making my music magazine I had to take into account how I would represent particular social groups associated with the type of genre my music magazine was. Obviously with the genre of my magazine being Electronic music I only had to consider representing social groups that are associated with that. When I was doing this I decided to continue with the ideologies that already stand. The 'raver/party animal' type person. I decided to go along with their ideologies because they are my target audience and I thought it would be more appealing to them if I went along with their current representation, rather than if I was to challenge it and try to change the already established stereotype.

Drugs is also a major association with the clubbing scene so one of the major values of my magazine is help raise awareness about drugs and their effects. In a way i'm challenging drugs by conforming with them. I thought instead of trying to challenge drugs, raising awareness would be better. I chose to do this because I knew I wouldn't be able to stop people taking drugs from just saying that my magazine does not support them. So I believed it would be more beneficial if I could give my readers a way of making them more educated in a world they love (clubbing). Also by doing this I think it helps build a bond between my magaizne and the reader which helps create a sense of confidence for the reader.

Another major value of my magazine, is to give undiscovered talent publication. With the music industry being dominated by a few big names, I wanted my magazine to give my readers the oppertunity to listen and read about new talent in a bid to expand the music industry. I wanted this to be one of my magazines big focuses because I feel like it will be giving something back to music industry.